The leading luxury eyewear distributor in Africa.

The leading luxury eyewear distributor in Africa.

by simaeyewear     March 22, 2021

SIMA Eyewear is the leading luxury eyewear distributor of the Kering Eyewear brands are the official and exclusive eyewear distributors of Kering Eyewear (KE) brands and products throughout the Southern African countries and its neighbourhood areas. 

SIMA specialises in the distribution of both optical and sunglass frames from the largest luxury brands around the world while placing customer service and experience at the forefront of our business.

It features luxury brands within the fashion and lifestyle market segments. Our objectives are to facilitate efficient access to affordable product offerings and luxury brands.

The brands under the SIMA Eyewear portfolio include:

Alaia, Alexander McCqueen, Balenciaga, Bottega Veneta, Boucheron, Brioni, Cartier, Chloe, Dunhill, Gucci, MCQ, Montblanc, Pomellato, Puma and Saint Laurent. We are passionate about the brands we represent and build them so that they be sustainable and successful.

We place you, our partners, in front of the centre of everything that we do. In this technological era we are living in, everything is available to us at the touch of a button, and now you can easily order with us through a single click. Our team has developed a B2B eCommerce platform for our valued retail partners to discover our complete collections and place their orders online from anywhere to enhance your experience with us.

The platform was created to enhance the buying experience with us and create new opportunities for our retailers to access stock from our warehouse at any time quickly and access new brands for new markets. The B2B eCommerce platform will enable our valued retail partners to enhance their selection process by browsing online a wide range of eyewear product collections with detailed information saving time and money.

The entire collections of sunglass and optical frames from every eyewear brand under our brand portfolio can be found on our website.

The B2B online eCommerce platform features not only the product but also the wholesale pricing and available quantity.

The option of visiting our SIMA Eyewear luxury showroom in Sandton is always available for our retail partners. But for those who find it tedious and time-consuming to travel, especially during these tumultuous times, we are here to fully support you virtually and digitally.

Since its inception, SIMA Eyewear has been successful luxury eyewear distributor with highly qualitative execution to our authorised retail partners. This success only comes from best knowing your customer, understanding their needs and ensuring the best service offering. That is why you can effortlessly search and filter out a product on the website.

The B2B eCommerce platform was designed for you, our retail partner, and we would like to let you know how we think this platform could benefit you and the way you make your selection for your store.

1. Save time and money. It’s convenient!

Save time by quickly logging in to our website, viewing the product and placing an order online, compared to driving to our showroom, writing an email or picking up the phone to make an order.

2. You will get a choice to get sunglasses based on occasions and moods.

The best part of the online eCommerce eyewear store is that all the products are apt to update their collection regularly. 

You can find your desired sunglasses, optical frames, and glasses for every situation, moods, and occasions.

Sima Eyewear reflects the interests of all types of customers who land in the online store.

You just need to choose sunglasses for every occasion and leave out the online eCommerce sunglasses wholesaler with the assurance that your order will get delivered to your home in time.

3. You can provide budget-pricing to the retailers.

The budget pricing term is specially designed for retailers in online eCommerce stores. 

This scheme of online eCommerce eyewear stores will give benefit individuals or marketers who browse our site for finding their choices. 

You can avail sunglasses and other eyewear products at best-buy prices.

Sima Eyewear provides a huge opportunity for retailers to buy an eyecare product at a wholesale price. Register to be an authorised stockist on SIMA Eyewear by requesting an introduction pack to and become a luxury eyewear distributor destination.